Written for communication students,Quantitative Research in Communication provides practical, user-friendly coverage of how to use statistics, how to interpret SPSS printouts, how to write results, and how to assess whether the assumptions of various procedures have been met.
This volume highlights the integration of qualitative research methods into traditional journalism, offering new ways of expanding and enhancing news coverage. Designed for readers without prior experience in social science research, this collection presents a wide variety of qualitative techniques and their applications in journalistic practice.
Research Methods for Business and Social Science Students aims to present a clear discussion of the research methods employed in various disciplines related to our daily life problems. The theoretical basis of research methods is explained clearly and succinctly. Collecting data is a key part of the book and this includes both qualitative and quantitative methods of data collection, along with the advantages and disadvantages of each method. The book also describes in clear terms how students can analyze data, interpret results and link these to the literature review and hence their own contribution.
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