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EN 3180 Business Writing - Martin

Primary Resources for Business Research

A great first place to start looking for information on a organization is the organization's own websites. You can see how they describe themselves, specific language used, and interactions outside the organization.

  • Job posting information - there is often a description of the organization with basic information.
  • Organization's website - look for areas like "about us", "mission", "history", "facts", etc.
  • Organization's social media sites - what is the content of these sites? Do they engage, do they primarily promote, etc.

News Sites and Review Sites

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