The authors of the pioneering Cutting-Edge Marketing Analytics return to the vital conversation of leveraging big data. The book presents actual cases and data, giving readers invaluable real-world instruction. The cases show how to identify relevant data, choose the best analytics technique, and investigate the link between marketing plans and customer behavior. These actual scenarios shed light on the most pressing marketing questions, such as setting the optimal price for one's product or designing effective digital marketing campaigns.
With the increase in the availability of data, analytics has now become a major element in both the top line and the bottom line of any organization. With this in mind, Application of Big Data and Business Analytics brings together researchers, engineers and practitioners, encompassing a wide and diverse set of topics in almost every field. The primary target audience of this book includes those interested in analyzing and application of big data analytics. However, this work will also be of general interest to postgraduates and undergraduates pursuing advanced study in big data.
Analytics has grabbed a lot of attention as of late in the fields of marketing, business intelligence, projections, and strategizing things. The role of analytics has been realized by many firms across the world and hence, it is now one of the most demanded skills in the business domains. As the digital age and the demand for data is rising, the role of analytics is assuming even more importance. The manner in which it returns the results and outcomes of the various analyses performed to aid the growth of businesses, has been acknowledged across domains. ‘New Age Analytics'makes the readers aware about the various ways in which the analytics work in the present age and time.
Big Data Analytics is a comprehensive book that examines various big data modelling and analytics approaches, infrastructure and security issues in analysis of big data, applications of big data in business, finance and management. Provides the readers with insights on methodology and applications of Big Data Analytics so as to understand the practical use of big data analytics along with the opportunities and challenges faced during the course.
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